Otte Home Services LLC Renovation & general contracting Hudson, WI
$145K closed in 1 month, off $1,000 of ad spend
Renovation and general contracting in Hudson, WI, built on shared marketplace leads and overflow handed down by contractors winding down.
- $145K
- of signed work closed in a single month
- 145×
- return on $1,000 of ad spend
- 5
- jobs closed, with $50–80k more in the pipeline
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“You’re paying 60, 80, sometimes 120 bucks for a lead that four other contractors got as well. When I could spend a thousand on ads with you guys, I’m the only lead that these people are going to.”
Paying $120 for a lead three other contractors already had
Before working with us, Jacob had tried Thumbtack and Angie’s List. His objection to both is the clearest articulation of the problem we exist to solve: you pay $60, $80, sometimes $120 for a single lead, and that same lead is sold to four contractors. You are not buying a customer, you are buying a place in a price war. The rest of his work came the slow way — word of mouth, plus overflow passed down by local contractors winding down or offloading jobs they did not want.
$1,000 of ad spend, $145,000 of signed work
Five jobs closed in a single month, totalling $145,000 in signed work already scheduled and prepped. The ad spend behind it was $1,000 — a 145x return on the media budget. At the time of recording he had a further $50,000 to $80,000 in the pipeline that he expected to close. The arithmetic he draws himself is the one that matters: roughly $50 a week for leads nobody else receives, against $120 a week for leads shared with three competitors.
It compounds from month two
Jacob is straight about the ramp — he was told it might take a while for his name to get out and for prospects to follow through, and that matched his experience. From month two onward it changed character: in his description, most weeks brought another $20,000, $40,000 or $50,000. Three months in, the day-to-day is appointments arriving on their own. He describes opening his calendar to ten new bookings and simply going to them.
What we ran for them
The same growth infrastructure every client gets, under their own brand.
- 01
Brand-Forward Lead Generation
We run ads under YOUR brand — not a generic marketplace. When people respond, they’re asking for YOU specifically. These exclusive leads are never shared with competitors.
- 02
Dedicated Appointment Setter
Within minutes of form submission, prospects receive a call and text from our US-Based appointment setting team. They answer questions, qualify the prospect under STRICT criteria, and present a calendar with your open appointment slots.
- 03
Persistent Follow-Up System
Our team follows up with leads for up to three weeks through calls, texts, and emails. We will not let anything slip through the cracks.
- 04
Calendar Integration & Pre Selling
Appointments drop straight into your calendar, triggering an automated sequence of your best work, reviews, and value proposition. When you arrive, they already trust you.
- 05
You Close More Deals
Because prospects have been filtered and warmed up, your close rate dramatically improves. You’re no longer a stranger — you’re the expert they’ve been waiting to meet.
Want numbers like Otte Home Services LLC?
We guarantee territory exclusivity — one contractor per market, per trade.