Piscarik Services LLC General contracting Townsend, DE
2+ months booked out
A Delaware general contractor running on referrals, who had bought leads once years ago and written the whole idea off.
- 84
- leads from roughly $670 of ad spend
- ~$8
- average cost per lead
- 40%
- close rate across the first ten appointments attended
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“Get off the fence and get in the game. Give it a try. That’s what I did. I was just going to give it a try for a month or two, but I can definitely see it being a long-term thing.”
Word of mouth, and one bad experience with lead vendors
Piscarik Services is a construction company working up and down the state of Delaware, and almost all of its work arrived by word of mouth. The one time they tried buying leads — Thumbtack, years ago — the verdict was blunt: horrible leads that never worked, and prospects who were only ever price shopping. That history is worth naming, because it is why John was, in his own words, very skeptical going in. He wondered outright whether we were scammers.
84 leads at about $8 each
The campaign ran for roughly two and a half weeks on about $670 of ad spend, split between decks and bathrooms. It produced 84 leads at an average cost per lead of around $8. Not all of them were qualified — by our own count roughly half were not, which is normal early on while targeting settles. What came out the other side was 40 to 45 booked appointments inside two to three weeks.
Booked two months out, so we paused the campaign
John was running three to four appointments a week and was booked a month to a month and a half ahead within the first fortnight. Of the first ten appointments he attended, he closed three with a contract signed on a fourth — a 40% close rate. By early in the second month his calendar was full through to mid-April, and we switched the campaign off. There is no point booking a contractor two months in advance of work he cannot get to.
What we ran for them
The same growth infrastructure every client gets, under their own brand.
- 01
Brand-Forward Lead Generation
We run ads under YOUR brand — not a generic marketplace. When people respond, they’re asking for YOU specifically. These exclusive leads are never shared with competitors.
- 02
Dedicated Appointment Setter
Within minutes of form submission, prospects receive a call and text from our US-Based appointment setting team. They answer questions, qualify the prospect under STRICT criteria, and present a calendar with your open appointment slots.
- 03
Persistent Follow-Up System
Our team follows up with leads for up to three weeks through calls, texts, and emails. We will not let anything slip through the cracks.
- 04
Calendar Integration & Pre Selling
Appointments drop straight into your calendar, triggering an automated sequence of your best work, reviews, and value proposition. When you arrive, they already trust you.
- 05
You Close More Deals
Because prospects have been filtered and warmed up, your close rate dramatically improves. You’re no longer a stranger — you’re the expert they’ve been waiting to meet.
Want numbers like Piscarik Services LLC?
We guarantee territory exclusivity — one contractor per market, per trade.